america scores

We brought America SCORES’ mission to life with a TV commercial that aired during the World Cup, shining a spotlight on youth empowerment through soccer, poetry, and performance.

INDUSTRY

Sports

Non-Profits

Community Organizations

AREAS

Narrative & Creative Concepting

Brand Campaigns

Full Service Content Production

PRESS & LINKS

"DC Creatives Come Together to Produce America SCORES World Cup Commercial"

CHALLENGE

America SCORES is all about inspiring youth to discover their voice through the combination of soccer, poetry, and performance. The challenge was to take their mission and amplify it to a larger audience during a high-profile event like the World Cup. With an audience primed to engage, America SCORES needed a compelling broadcast presence to shine a spotlight on the next generation of poet-athletes.

IMPACT

We stepped in to produce a thirty-second commercial that captured the heart of America SCORES' mission. The ad, titled “All in One,” aired across North America on FOX, FS1, and Fox Deportes during the World Cup 2022. The spot featured students and coaches from the SCORES community and was voiced by Baltimore-based spoken word poet Ephraim Nehemiah. By pairing broadcast-quality production with authentic, ground-level storytelling, we showcased the power of poetry and sport in shaping young lives.

America Scores 2022 World Cup Ad from Artemis Ward on Vimeo