We helped the Barbara Bush Foundation reimagine its digital presence, amplifying its mission to tackle America’s literacy crisis through impactful storytelling and strategic engagement.

Barbara bush foundation for family literacy

We helped the Barbara Bush Foundation reimagine its digital presence, amplifying its mission to tackle America’s literacy crisis through impactful storytelling and strategic engagement.

INDUSTRY

Non-Profits
Education

AREAS

Brand Strategy & System Design
Integrated Marketing Strategy
Social & Cultural Insights
Visual Brand Design
Narrative & Creative Concepting
Brand Architecture & Identity Design
UX & UI Design
Brand Campaigns
Content Strategy & Social First Content
Full Service Content Production
Paid Media Strategy & Management

CHALLENGE

The Barbara Bush Foundation had been changing lives through literacy for 30 years, but needed a modern approach to reach a new generation of advocates. With a legacy to uphold and an urgent mission to expand, they needed a fresh identity and a digital strategy to meet the moment and inspire action across social and digital channels.

IMPACT

We partnered with the Foundation to launch a bold brand refresh, transforming its website and social presence to reflect the urgency and power of literacy. From digital playbooks to organic content, we helped sharpen BBF’s messaging, giving it the tools to reach wider, more diverse audiences and drive change. Our strategic social efforts connected the dots between literacy and its profound impact on society — from healthcare to criminal justice, motivating followers to actively support the cause.

BBF_Homepage-Animation_v3 from Artemis Ward on Vimeo

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[**_The results_**

**65% Increase in web traffic.**

**_The results_**

**35x increase in audience reach**

**_The results_**

**8% year-over-year increase in followers.**

**_The results_**

**96% growth in new audience engagement**](/content/work/barbara-bush-foundation#/index.html)