We gave Calvert Impact’s revolutionary financial product the attention it deserves, launching a brand identity and digital strategy that positioned the product as a gamechanger for sustainable real estate investment.

Calvert Impact's Cut Carbon Note

We gave Calvert Impact’s revolutionary financial product the attention it deserves, launching a brand identity and digital strategy that positioned the product as a gamechanger for sustainable real estate investment.

INDUSTRY

FinTech
Sustainability
Real Estate

AREAS

Brand Strategy & System Design
Audience Research
Social & Cultural Insights
Visual Brand Design
Narrative & Creative Concepting
Brand Architecture & Identity Design
Brand Campaigns

CHALLENGE

Calvert Impact, a leader in ethical finance, sought to drive sustainability in commercial real estate through the Cut Carbon Note, an innovative product aimed at reducing carbon emissions in the built environment. With 40% of U.S. carbon emissions tied to real estate, the challenge was to develop a narrative and brand identity powerful enough to resonate with both commercial developers and investors, while clearly connecting the product’s environmental mission with its financial benefits.

IMPACT

We rolled up our sleeves and delivered a cutting-edge brand identity, from a compelling logo to a comprehensive marketing platform, setting the Cut Carbon Note apart in the crowded investment space. The centerpiece? A dynamic 75-second anchor video that combines photography, live action, and motion graphics to introduce the product’s groundbreaking potential. Our social toolkit empowered Calvert Impact to take their message to the right audiences, ensuring that sustainability wasn't just a buzzword but an actionable solution for the future.

092022_Calvert_CarbonNoteVideo_v2 from Artemis Ward on Vimeo

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Calvert_CutCarbonNote_LogoAnimation_V3 from Artemis Ward on Vimeo

110722_CCN_Styleframe_Full from Artemis Ward on Vimeo