###### meta connect

### Two Years of Innovation on Display: How we helped Meta Connect spark excitement and shape the narrative around Meta’s breakthroughs in AI, VR, and wearables.

###### CHALLENGE

Meta Connect is the brand’s flagship annual event, showcasing its latest innovations and solidifying its leadership in tech. Across 2023 and 2024, Meta needed a strategic and creative partner to drive visibility, build excitement, and connect with diverse audiences. These milestone moments required a tailored approach: in 2023, the focus was on launching groundbreaking products, including Meta AI, Meta Quest 3, and Ray-Ban Meta smart glasses, at the first in-person Connect since the pandemic. In 2024, the challenge shifted to sustaining momentum by showcasing Meta’s continued progress and accelerating innovation. Both years demanded a social-first strategy, seamless coordination across teams, and the ability to deliver impactful content under tight deadlines, connecting key messages to audiences as quickly as possible.

###### IMPACT

Across both years, Artemis Ward solidified its role as Meta’s go-to partner for shaping their brand story on social platforms. While each event had a distinct strategy, both delivered measurable impact. In 2023, we turned Meta Connect into a must-watch event with creator campaigns, teaser content, and live coverage driving over 14M impressions and 114k engagements across 26 organic posts. We also managed live activations, creator briefings, and cross-agency coordination to launch Meta’s latest products. In 2024, we delivered same-day content that transformed keynote announcements into shareable posts, earning 4.9M impressions and 65k engagements across just nine organic posts. By building pre-event buzz and executing seamlessly on the day, we reinforced audience trust and showcased Meta’s innovation during a time of rising skepticism around AI.

[**_The results_**  
 
  
 
**26 organic posts • 14M+ Impressions • 114K Engagements in 2023.**  
 
**_The results_**  
 
  
 
**4.9M Impressions • 65K engagements in 2024.**  
 
**_The results_**  
 
  
 
**26 organic posts • 14M+ Impressions • 114K Engagements in 2023.**  
 
**_The results_**  
 
  
 
**4.9M Impressions • 65K engagements in 2024.**](/content/work/meta-connect#/index.html)

121224_AW_CASESTUDY_MetaConnect_ContentHighlight from Artemis Ward on Vimeo

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121724_AW_CASESTUDY_MetaConnect_ContentHighlight_2 from Artemis Ward on Vimeo

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