the Motion Picture Association
We helped the Motion Picture Association revamp its digital presence, telling the stories behind the camera and showcasing the creativity that fuels the entertainment industry.
INDUSTRY
Associations
Movies & Television
AREAS
Brand Strategy & System Design
Integrated Marketing Strategy
Narrative & Creative Concepting
UX & UI Design
Full Service Technical Development
Brand Campaigns
Content Strategy & Social First Content
Full Service Content Production
PRESS & LINKS
CHALLENGE
As the voice of the film and television industry since 1922, the Motion Picture Association has nearly a century of movie-making magic under its belt. MPA represents a $100 billion industry, but its digital presence wasn’t reflecting the full scope of its impact. The Association needed a strategy that went beyond the stars of the screen, emphasizing the behind-the-scenes talent and innovation that makes movie magic happen.
IMPACT
We helped MPA bring its story to life through a website redesign, office installations, content strategy, and social media management. We began by taking a big step back to ask: Who is the Motion Picture Association and what role do they play in the way we experience movies — yesterday, today, and tomorrow? After a robust discovery and strategy phase, we found our answers — and used them to reimagine the association’s digital footprint, including a new website, a refresh of its popular Credits publication, and a vocal, intentional presence on social media. We carried this visual approach into social strategy and experiential signage at their Washington, DC headquarters, creating a cohesive narrative that brought their story to life across digital, physical, and social spaces.