###### Nike Basketball

### For a sport that never stops, we built a social strategy that keeps pace — connecting Nike Basketball to the pulse of global basketball culture, moment by moment.

###### INDUSTRY

Sports  
Consumer Products  
Fashion

###### AREAS

Social Content  
Research  
Editorial Strategy

###### CHALLENGE

Nike is synonymous with basketball — its voice unmistakable across arenas, campaigns, and culture. But to dominate on social media, the brand needed a strategy as dynamic and fast-paced as the game itself. Nike Basketball turned to us to bring its identity to life on Instagram and Twitter, meet its athletes and fans where they are, and uphold the _Just Do It_ legacy in the always-on digital world.

###### IMPACT

For over five years, we served as Nike Basketball’s social thought partner, crafting a flexible, agile strategy rooted in the _Touch Asphalt_ mantra. We rolled out 12 social-first content series, including the fan-favorite _Shot Clock_, built to move as fast as the game itself.

From global events like NBA All-Star Weekend to signature footwear launches for LeBron James and Ja Morant, our strategy blends reactive, conversational content with curated storytelling, keeping Nike Basketball at the center of 24/7 basketball culture and just a step ahead of the competition.

#### _The results_

#### 5MM new followers on IG/X.

#### _The results_

#### 5MM new followers on IG/X.

#### _The results_

#### 5MM new followers on IG/X.

#### _The results_

#### 5MM new followers on IG/X.

#### _The results_

#### 5MM new followers on IG/X.

#### _The results_

#### 500+ pieces of organic content.

#### _The results_

#### 320MM impressions in 22-23.

#### _The results_

#### 2.1MM new followers in 2022-23.

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aw\_nikebasketball\_manifesto\_v2p1 from Artemis Ward on Vimeo